
OUR STORY

DON JORGE SALLES CUERVO PURSUES HIS DREAM AND ESTABLISHES HIS OWN TEQUILA. HE CALLS IT EL TEQUILEÑO TO HONOR THE BIRTHPLACE OF TEQUILA

1959
1961

LA CAPILLA CHOOSES EL TEQUILEÑO BLANCO AS THE PREFERRED TEQUILA IN LA BATANGA
DON JORGE INVITES HIS SON JUAN ANTONIO TO JOIN THE FAMILY BUSINESS

1970
2000

DON JORGE PASSES AWAY, LEAVING HIS LEGACY AND TRADITIONS IN THE HANDS OF HIS FAMILY
TO CARRY ON HIS FATHER AND GRANDFATHERS LEGACY JORGE ANTONIO SALLES "TONY" JOINS EL TEQUILEÑO

2005
2008

THE MANAGEMENT OF THE DISTILLERY AND THE TITLE OF MASTER DISTILLER IS PASSED ON TO TONY
EL TEQUILEÑO TURNS 50 AND CELEBRATES THE GOLDEN ANNIVERSARY BY LAUNCHING EL TEQUILEÑO 50 ANIVERSARIO

2009
2017

PARADISE SPIRITS ACQUIRES EL TEQUILEÑO TO SHARE MEXICO'S BEST KEPT SECRET WITH THE WORLD
EL TEQUILEÑO DISTILLERY EXPANSION AND CASA SALLES BOUTIQUE HOTEL CONSTRUCTION COMMENCED

2018
RECOGNIZED FOR HIS LIFETIME ACHIEVEMENT, JUAN ANTONIO SALLES IS BESTOWED THE TITLE OF GRAN TEQUILERO BY THE NATIONAL CHAMBER OF THE TEQUILA INDUSTRY. TO DATE ONLY 4 PEOPLE HAVE BEEN AWARDED THIS DESIGNATION

EL TEQUILEÑO CREATES THE WORLD'S FIRST REPOSADO RARE


2019

CASA SALLES HOTEL BOUTIQUE opened AT THE SITE OF THE DISTILLERY TO SHARE THE ULTIMATE TEQUILA EXPERIENCE
