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OUR STORY

First Generation of Tequila
El Tequileño Agave Black

1959

Don Jorge Salles Cuervo pursues his dream and establishes his own tequila. He calls it El Tequileño to honor the birthplace of tequila.

El Tequileño Agave Black

1961

La Capilla chooses El Tequileño blanco as the preferred tequila in La Batanga.

La Batanga cocktail at La Capilla made with El Tequileño Blanco tequila
Juan Antonio photo
El Tequileño Agave Black

1970

Don Jorge invites his son Juan Antonio to join the family business.

El Tequileño Agave Black

2000

Don Jorge passes away, leaving his legacy and traditions in the hands of his family 

Jorge Salles photo
Tony Salles and his grandfather
El Tequileño Agave Black

2005

To carry on his father and grandfathers legacy Jorge Antonio Salles “Tony" joins El Tequileño.

El Tequileño Agave Black

2008

The management of the distillery and the title of Master Distiller is passed on to Tony.

Tony Salles inside the distillery
El Tequileño 50 Anniversary Tequila
El Tequileño Agave Black

2009

El Tequileño turns 50 and celebrates the Golden Anniversary by launching El Tequileño 50 Aniversario.

El Tequileño Agave Black

2017

Paradise Spirits acquires El Tequileño to share Mexico's Best Kept Secret with the world.

Tony Salles and Paradise Spirits CEO
Distillery equipment
El Tequileno Agave Black

2018

El Tequileño distillery expansion and Casa Salles Hotel Boutique construction commenced.

El Tequileño Agave Black

2018

Recognized for his lifetime achievement, Juan Antonio Salles is bestowed the title of Gran Tequilero by the National Chamber of the Tequila Industry. To date only 4 people have been awarded this designation.

Juan Antonio Salles
World's first Reposado Rare
El Tequileno Agave Black

2018

El Tequileño creates the world's first Reposado Rare.

El Tequileño Agave Black

2019

Casa Salles Hotel Boutique opened at the site of the distillery to share the ultimate tequila experience.

Visit Casa Salles

Casa Salles Hotel Boutique
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